Blogging Tips for SEO
SEO is fast becoming the new ‘subediting’: If you’re writing online you have to consider not only your readers/users but Google.
Frankly it’s a bit boring, but here are things you must consider if you’re blogging. Here are Mashable’s top tips:
1. Always include search terms in your title
2. Link important words to earlier blog posts
3. Tagging is all-important
4. Use Google Insights to find the best search terms.
We’d also add that:
1. Google is a clever beast and if you try and over egg your custard and be too clever with your links and tag words, your blog will be penalised. It’s got to seem natural.
2. And bearing in mind point 1, use relevant terms in your posts and tags that relate to you subject matter.
Yep, gone are the days that you can merrily type onto a blank screen. 
Arcade Fire and Google Chrome
The second of the two interesting music campaigns this week comes via Arcade Fire, Google Chrome and artist Chris Milk.
The project is called ‘The Wilderness Downtown’ and makes use of Google Maps and Google Street View to incorporate images of the viewer’s hometown into the video. Essentially the video is made ‘bespoke’ for you. Nice.
Perfectly viral on one hand, tricky on the other as there’s a barrier to entry if you want the full effect which involves signing up for Google Chrome.
Check it out over at thewildernessdowntown.com
Hurts and Spotify
The first of two interesting campaigns coming out of the music industry this week.
Electro duo Hurts are promoting their début album on Spotify with a choose your own adventure audiobook.
Anna Friel narrates the story and users play the first spoken word track and at the end a short code for the next chapter is given. Users type this into the search bar in Spotify to play it.
As the narrative unfolds, users are given multiple options and can choose which direction the story goes in.
It’s not as complicated as it sounds, honest. If you’d like to check it out, here’s your link.
Meanwhile a shout out to Louie from WOTYOUGOT who was at the band’s showcase this week – here’s what you missed.
Best Facebook Branded Landing Pages
Facebook can be a difficult beast to navigate for brands.
Random fan groups, different territories with different agendas and languages can make it tricky for users to make sense of and for you to know your highly thunk-through targeted comms are working.
However some are managing to do so and thanks to eConsultancy’s top 25 best landing pages you can nick the best of everyone else’s ideas right here. LOL etc.
eConsultancy’s top five branded fan pages are:
Abercrombie and Fitch
Best Buy
BMW
Body Shop
Cadillac
Enjoy the best branded landing pages right here.
Why Brand Social Media Initiatives Fail
The Brand Science Institute* have just released the results of a study they’ve conducted, investigating why corporate social media initiatives fail.
Questioning 563 marketers representing 52 brands from some of the largest companies across 12 European countries, they discovered the following:
*Doesn’t it sound like the kind of place that created the ‘pentapeptide’?