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Why Brand Social Media Initiatives Fail

why-brand-social-media-initiatives-fail

The Brand Science Institute* have just released the results of a study they’ve conducted, investigating why corporate social media initiatives fail. :-(

Questioning 563 marketers representing 52 brands from some of the largest companies across 12 European countries, they discovered the following:

*Doesn’t it sound like the kind of place that created the ‘pentapeptide’?

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One Response to “Why Brand Social Media Initiatives Fail”

  1. [...] everyone falling over themselves to have the most engaging social media profiles (with varying degrees of success), a recent survey shows us that brands would do well not to take their eye off their own [...]

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