Why Brand Social Media Initiatives Fail

The Brand Science Institute* have just released the results of a study they’ve conducted, investigating why corporate social media initiatives fail.
Questioning 563 marketers representing 52 brands from some of the largest companies across 12 European countries, they discovered the following:
*Doesn’t it sound like the kind of place that created the ‘pentapeptide’?
by Howard Wilmot on August 27th, 2010 1 Comment »





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