Jimmy Wales, the founder of Wikipedia has gone on record to say that the Times content paywall is a ‘foolish experiment’.
During an interview at Brand Republic, he said, ‘I think it’s not going to last, I think they will give up.’
He believes that it prohibits users sharing the content and because news is a generic commodity, there’s nothing unique to warrant a fee though he would have no qualms about paying for the New York Times on an iPad.
The payment for content has long been debated – and it’s interesting that companies are still making a case for it. Our basic mantra at All-Leo is that getting people to hand over money for online content is a pretty tricky task as there’s always something equally engaging just a click or two of a mouse away on another site. We’re living in an age when it’s about rethinking what is valuable to people – and generally it’s not what we used to care about.
As Einstein says, ‘We can’t solve problems by using the same kind of thinking we used when we created them.’
Read on over at Wallblog.