The market for online reputation management
Online reputation is everything in the digital age – as Hollywood’s A-listers like Mel Gibson, Lindsay Lohan et al are finding out to their cost. And where celebrities tread first, then we follow. Let’s not forget fake tan, Botox and bikini bodies after all.
Online reputation being v important is something we’ve long been championing at All-Leo – we would say that wouldn’t we, but it is true – and when everyone in traditional media is being squeezed for time, where else are they going to look but online to sniff out your online reputation: should they put you in their new movie or new TV show; do users think you suck; should they even give a monkey’s? We have to be totally transparent these days.
Those nice Guardian folks have pulled together a nice overview as to what is the online reputation management business currently Stateside as well as these interesting nuggets as to what online reputation means for us mere mortals:
- A recent Microsoft study showed that 78% of job recruiters conducted internet searches on their clients in order to check out their backgrounds.
- Facial recognition software will allow the internet to recognise and make potentially searchable any photograph in which someone appears, even if only in the background (which has disastrous effects if you’re somewhere you shouldn’t be)
- Professor Joseph Turow, of the University of Pennsylvania, believes that everyone will soon have very different experiences online based on their digital footprint: ‘People will be defined by marketers in ways they know nothing about, and this is a process that is getting bigger and bigger.’
Ahem, says All-Leo.
It’s all very Sandra Bullock in The Net, but one of those welcome reminders as to
a) how sophisticated the digital space has become
b) how united the digital and real world are becoming
c) how dumbass folks can be to think that what you do and say online counts for diddly.
Read on over at The Guardian.
Pic thanks to Wacky Archives.
A Twitter Stat Special
Hold on to your hats, fact-fans, and prepare for some interesting statistics on Twitter usage and how it’s changed in the past 12 months.
These figures were compiled for a report by the clever people at Barracuda Labs (although we lost interest after the first stat-packed few pages and opted for TechCrunch’s digested version instead. Time is money, etc etc).
Some highlights from the report:
- Only 28.87% of Twitter users have tweeted more than 10 times, have more than 10 followers and more than 10 friends.
- Half of Twitter users tweet less than once a day, yet one in 10 users tweet five or more times a day.
- 30 percent of Twitter accounts have never tweeted.
- 15.8% of Twitter users have no followers, 47% decrease from June 2009 when it was 30%
- 33% have 10+ followers, a 65% increase from June 2009 when it was 20%
Thanks, TechCrunch.
Kanye Believe It?*
Life lesson #43878: think carefully before mouthing off about something online.
Last May, Kanye West posted the following on his blog:
“(This spaz comes courtesy of losers making fake Kanye West Twitter accounts) I DON’T HAVE A FUCKING TWITTER… WHY WOULD I USE TWITTER???“
Fast-forward to July 2010 and waddya know? Kanye is now on Twitter!
Things we’ve learnt about Kanye from his Tweets:
- He thinks life is awesome
- He hates half-empty water bottles
- He jogs in Lanvin
- He enjoys the term ‘lol’
*sorry
Women Biggest Users Of Social Networks
A new report, ‘Women on the Web: How Women are Shaping the Internet’ by comScore, provides some interesting data on how women are using the net, concluding that they’re far more engaged online than men and are much more disposed towards e-commerce.
Women’s time spent on social networks each month, for example, outstrips men’s by 30%, while they spend more money on online purchases than men in every category except electronics and computing.
Mashable has posted an interesting analysis of the report (which is available to download in full here) including a variety of useful graphs like these ones:
Read on over at Mashable.
PopScreen to predict viral potency!
We’re enjoying PopScreen, which is a very cool and useful predicting engine start up company, which predicts what’s a great video based on a complicated algorithm that decides which videos from thousands of sources will be a viral hit.
You can select by theme (celebrity, news and politics, odd etc) and sample influencers are a mix of ‘new’ and ‘traditional’ online media from Perez Hilton and Huffington Post to OK Magazine.
It’s all rather good because it allows you to keep a finger on the cutting edge of viral cutting edge.
Find out more and waste a good hour or so at PopScreen.