How Webdoc Can Help The Entertainment Industry
As social networking evolves and expands, it’s hard to predict what new site is the next competitor claiming to fill a gap in an already busy market.
Defining itself as ‘a new way to interact online with the people in your life’, Webdoc offers a collective creative process that differs to the social media we are accustomed to, creating an interactive scrapbook of sorts.
The best way to describe a ‘webdoc’ is to imagine it as a blank virtual canvas; representing a particular subject, where users conversations can take place in various forms.
Once a webdoc is opened participants can add pictures, videos, music and many other interactive apps to the canvas. Users are encouraged to put in old and existing material, as well as their own comments from their Twitter streams even.
Unlike a Facebook, Twitter or Tumblr page that can be kept personal to the user, ‘webdocs’ are like Wikipedia pages that have become ever-growing organisms as people add to them.
Real time reactions are nothing new, however the ability to include old and existing documents is almost like a cultural time machine online, building a clearer picture of how past and present zeitgeists developed.
Creative businesses can really leverage ‘Webdocs’ to their advantage: music artists can create hype before, during and after tours and releases with flyers or scrapbooks, television programs can create a further platform for fans to enjoy discussion outside of the usual Facebook and Twitter restraints and any business or product looking for competition ideas can use the interactive element of ‘Webdocs’. And of course, it can also be imported directly into your Facebook feed and blog.
Launched in 2009, the site is still in ‘silent-beta’ mode, but news of a Facebook app, iPhone app and Android app on its way suggests that Webdoc is definitely going somewhere.
The sign up process takes a matter of seconds and it all begins when you click ‘New Webdoc’ at the top.
What Type Of Social Media User Are You?
We all talk about using social media, but do we ever consider how we use it compared to others? A recent research report undertaken by Lansons Conversations has identified nine different types of users of social media.
‘The 9 C’s’ outline the various ways in which people interact with others online, including two previously unidentified categories: Commercialists and Collaborators.
To find out which user you are, see the infographic below:
Read on over at Lansons Conversations.
Pic thanks to nationalbrandpower.com.
A Quick Social Media How-To
The power of social media to build communities and engage both current and potential customers is something that brands are becoming more and more savvy to.
But social media can seem like a big, scary world if you’re just dipping your toe into it for the first time. Helpfully, Mashable have outlined five different ways of building a thriving online fanbase for your brand.
1. Facilitate what customers already want to do – Don’t start out trying to advertise new products. Create a community where the customers will want to return.
2. Extend traditional excess – An online community should mimic what the organisation is about. Create discussions online that relate to the company.
3. Keep it clean – Keep the design simple and the brand the focus of the community.
4. Treat engagement as a long-term process – Engagement should be short, frequent and fun for fans to interact with. Think of how to encourage fans to return.
5. Make engagement easy – Many online users are ‘lurkers’. Think of easy ways for them to interact such as the Facebook ‘like’ button.
What do we have to add to this? Make sure content is fresh, fun and original. Think of new, creative ideas to engage fans with your brand. Don’t be afraid to think outside the box!
Read on over at Mashable.
Pic thanks to lizfelix.co.uk.
Burlexe Launches!
If you’ve been following @All_Leo on Twitter or checking out our Facebook page you’ll probably have heard about Burlexe.
Burlexe is a very special and unique theatrical project about amazing, powerful women. It’s part-Vagina Monologues, part-musical, part-burlesque show, and features popstar Javine Hylton and la crème de la crème of the UK burlesque scene, including Jo King, Kiki Kaboom, Fancy Chance and Dinah Might.
The project is the brainchild of All-Leo director Howard Wilmot and the first run of shows hits the London stage in June. You can get more info on the show from www.burlexe.com – tickets are available now.
We’re very excited. Hope to see you there…
When: Four strictly preview shows: 7pm on 1st, 15th, 22nd and 29th June
Where: The Shadow Lounge, 5-7 Brewer Street, London, W1F 0RF
How much: £20 (strictly preview price)
Tickets: http://www.wegottickets.com/burlexe
Online: www.burlexe.com | www.facebook.com/burlexe | www.twitter.com/burlexe
