This is what we’re about. It's really simple.

Hello, thanks for coming by. We’re a creative digital communications agency dedicated to helping you, your brand or company create, manage and nurture powerful relationships.

It’s very simple. We’re all about branded content, online PR, online community management and helping our clients listen, understand and have conversations in social media.

We help make you interesting, get you out there and reach the influencers as well as manage your reputation and make sure all is well around your offering. If this sounds interesting, please drop us a line email: howard@all-leo.com or give us a bell on +44 207 017 8120

Facebook CEO and president named one of the worst dressed men of 2010

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The Social Network may have bagged an impressive selection of Golden Globes, but Facebook’s Mark Zuckerberg might be less impressed with his own new accolade – his induction by Esquire magazine into The 2010 Celebrity Style Hall of Shame.

Despite Zuckerberg being named as the world’s youngest billionaire in the Forbes Rich List of 2010, he still managed to show up to black-tie events in casual jeans and t-shirts and has been pilloried for his ubiquitous flip flops.

Proving that money can’t buy you a dress sense, Zuckerberg has come under fire on numerous occasions for his casual and simple attire.

Zuckerberg has been hailed as one of the worst dressed men alongside the likes of Twilight heartthrob Robert Pattinson, and actors Russell Brand and Nicolas Cage.

Read on over at Mashable.

Pic thanks to BleedingCool.

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All-Leo Asks…Mark Murdoch, Music Blogger

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Why do you do what you do?

There’s an amazing amount of great music coming out on a daily basis and my ambition from the start was to provide a genuine alternative to the likes iTunes etc.

I’ve been working in a commercial digital music company for almost 5 years now so this blog was my independent ‘release’ from all that – now it’s grown beyond what I expected and I’m very grateful for it.

What’s the philosophy behind your blog?

The blog only posts music that is approved by record labels, PRs, artists and producers etc and that’s the most important aspect of all.

When a blog gets to a certain size, you have to play by the rules but it’s by no means a hindrance, especially with tools like SoundCloud.

What do you feel most proud of (in relation to the blog)?

It has to be the Mahogany Sessions – it’s come so far since June last year and things are only getting bigger and better.

Because of the blog’s success and the relations with artists, labels, PRs etc – the headache of getting great artists and bands from the start was pretty much removed.

I can’t wait to see how it’s going to grow in the next 12 months and beyond.

…and what’s been tricky?

The technical aspect of a self-hosted blog!

Had tons of issues which led to loads of outages and having the host in the US made it really difficult. It’s all better now but it is definitely a baptism-by-fire experience to begin with if you’re not much of a techie.

What do you wish PRs did more of?

Actually informing their artists of promo opportunities – I’ve gone direct to artists after the PR say “they’re not available” and most of them have been so enthusiastic to get involved.

…and less?

Less emails packed to the rafters with bullshit.

A non-automated, no nonsense email with a few honest words and an mp3 or Soundcloud link will get my attention.

Who’s rocking your world music-wise right now?

Trophy Wife
David’s Lyre
Brasstronaut
Marek Hemmann
Russ Chimes
Penguin Prison
Ludovico Einaudi

What sites have you got bookmarked?

Gizmodo, Lifehacker, Antville, Hype Machine and Trailer Addict are always checked daily and YouTube’s is a regular to check back on how the Mahogany Sessions are doing.

Check out Mark’s sites www.themahoganyblog.com & www.themahoganysessions.com

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$13 Million For Sex.com

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The world’s priciest domain name has found itself a new owner. Bought from Escom LLC by an anonymous buyer for a staggering $13 million, the question now is what to do with it.

The obvious choice would be cashing in on the burgeoning online porn industry. However, sex.com could lend itself to a myriad of more mainstream industries and also keep more options open regarding a lucrative resale.

The buyer has claimed that even just with a placeholder website, sex.com is currently receiving more than 125,000 visitors a month which would actually earn back his/her investment by 2024.

That’s if he does nothing with it. What he/she does decide to do with his/her newly-acquired domain will be much more interesting, especially when you consider the years of legal dispute the ownership of sex.com has thrown up.

Read on over at TechCrunch.

Pic thanks to Sex.com.

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Your Facebook Friend Connections, Mapped

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We already know that if Facebook were a country, it would be the third most populous in the world behind China and India.

Well Facebook intern Paul Butler has created a map of the world drawn entirely by linking cities with pairs of friends. This means less prominence for regions with fewer Facebook users, such as China, Russia and central Africa but clearly defined coasts and borders in Europe and North America.

As Paul states in his blog, “What really struck me was knowing that the lines didn’t represent coasts or rivers or political borders, but real human relationships.”

Have a look at the truly fascinating graphic below…

Pic thanks to Facebook.

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The Blue Lady’s New Look And Other Curiosities

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British packaging design agency jkr’s blog, the jkr Design Gazette, is a quirky collection of thoughts, opinions, musings and news on branding and marketing topics that’s built up a loyal following over its two-year life.

They’ve just released a print version that rounds up all the blog’s core topics and observations and throws in some more stuff for good measure. It manages to achieve that tricky balancing act of being clever and knowledgeable as well as genuinely interesting even for those not involved in the corporate branding world, covering topics such as ‘how come a brand of rotting fish entrails from the first century AD still has a promotion running?’ and ‘can graphics make a car go faster?’

Check out the teaser to find out more, and if you like what you see, you might want to head to Amazon to get a copy.

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