$13 Million For Sex.com

The world’s priciest domain name has found itself a new owner. Bought from Escom LLC by an anonymous buyer for a staggering $13 million, the question now is what to do with it.
The obvious choice would be cashing in on the burgeoning online porn industry. However, sex.com could lend itself to a myriad of more mainstream industries and also keep more options open regarding a lucrative resale.
The buyer has claimed that even just with a placeholder website, sex.com is currently receiving more than 125,000 visitors a month which would actually earn back his/her investment by 2024.
That’s if he does nothing with it. What he/she does decide to do with his/her newly-acquired domain will be much more interesting, especially when you consider the years of legal dispute the ownership of sex.com has thrown up.
Read on over at TechCrunch.
Pic thanks to Sex.com.
The Blue Lady’s New Look And Other Curiosities

British packaging design agency jkr’s blog, the jkr Design Gazette, is a quirky collection of thoughts, opinions, musings and news on branding and marketing topics that’s built up a loyal following over its two-year life.
They’ve just released a print version that rounds up all the blog’s core topics and observations and throws in some more stuff for good measure. It manages to achieve that tricky balancing act of being clever and knowledgeable as well as genuinely interesting even for those not involved in the corporate branding world, covering topics such as ‘how come a brand of rotting fish entrails from the first century AD still has a promotion running?’ and ‘can graphics make a car go faster?’
Check out the teaser to find out more, and if you like what you see, you might want to head to Amazon to get a copy.











